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The mid-crit will be held this coming Friday (Nov 6). The lecture hall V3 is booked for the whole day. Here is some important information.
The day is divided into two sessions; a morning and an afternoon session. Please state if your group prefers to present in the morning or afternoon session below (in the form of a comment to this blog post). Do note that we need a more less even distribution of groups so we will divide the 13 project groups into two sessions with 6 or 7 groups each and you should attend all the presentation in your block. For further information, see the detailed schedule that will follow this blog post.
If you take another course which collides with this event, it is our firm belief that you should prioritize this course over the other course on this one occasion. Do note that the mid-crit presentation is the one and only occasion between mid-October and mid-Dec when you are required to be someplace special at sometime special in this course.
Each group will have 25 minutes at their disposal. We suggest you use around 10 minutes at the most to present your project and reserve the remaining 15 minutes for feedback and discussions with our external guests ("guest critics"). Please use your time wisely to pitch your basic ideas and (hopefully) brag about the work you have done this far (read literature, perhaps interviewed experts or ordinary people, done a focus group, a survey, drawn sketches, built mock-ups or prototypes, brainstormed a storyboard for a movie etc.).
At the mid-crit, you should thus concentrate on presenting:
- Your group's fundamental ideas, concepts, logic, business models, scenarios, vision etc.
- Describe work you have done in the group to support your ideas, concepts, vision (etc.) in terms of reading literature, collecting materials (or planning to do so) etc.
- Please also say a few worlds about your ideas for a "design representation" that demos/visualizes your concept and that you will use during the final presentation (see further the course PM)
Do note that the emphasis is on the soundness of your concept and your ideas. A successful presentation and a benign reception can be regarded as a go-ahead to continue your work on the path you have (already) taken. Another alternative is of course that you get feedback that encourages you to veer some from the direction you are heading in (ranging from timid suggestions and fun ideas to forceful "recommendations" that you most certainly should take into account after the mid-crit).
We have invited three external guests ("guest critics") for this event - see below. They will listen to each group's presentation/pitch and then ask questions and discuss your work. Students from other groups are of course also welcome to chip in to comment or ask questions!
This is the premier occasion for you to get an idea about what other groups are doing in the course. Perhaps you will realize that there is a need to coordinate your work with the work of another group (for example if you overlap, or if there is a "natural" progression or fit (or contradiction) between your topic and that of the other group). This might also have implications for the order in which we will schedule groups to present their projects at the final presentation in December.
Our three external guest critics for this occasion are Åke Walldius (KTH/Media Technology and Interaction Design), Anna Careborg (Svenska Dagbladet) and Björn Thuresson (KTH:
About: Åke Walldius is a researcher in Human Computer Interaction at the Royal Institute of Technology (KTH). He earned his Ph.D. in Cinema Studies at Stockholm University after having worked for 20 years in video production and information visualization. He is team leader for the Socio-technical Practices team at the Media technology an Interaction design Group and is an appointed expert in standardization. His main interests are socio-technical visualization, genre analysis and design pattern composition and use. Åke has been responsible (2008) and co-responsible (2007, 2009, 2011) for the course Future of Media at the Media technology programme at KTH.
About: Anna Careborg (https://twitter.com/annacareborg) is head of premium content at Svenska Dagbladet, including digital storytelling (see SvD Story – story.svd.se). She has worked in journalism for 15 years and in managerial positions at Svenska Dagbladet since 2007. She has a special interest in investigative journalism, storytelling and in developing new ideas.
About: Anna Careborg (https://twitter.com/annacareborg) is head of premium content at Svenska Dagbladet, including digital storytelling (see SvD Story – story.svd.se). She has worked in journalism for 15 years and in managerial positions at Svenska Dagbladet since 2007. She has a special interest in investigative journalism, storytelling and in developing new ideas.
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